Well for now as the Microsoft have full command over the Nokia and paid their all dues so it was predictable that the brand would be renamed now. Now by the end of 2014 you won’t see any more Nokia Lumia as they would be changed to Microsoft Mobiles but strange things is that Lumia would be cut down. We asked one of the officials about the theory behind it and they said that Windows Phone smartphone are known as Lumia not by Nokia.
If we see some of the fact about Nokia before it was bought by Microsoft it wasn’t doing a good business at all. At that time Nokia introduced their E and N series in market that was not at all a success. And then Microsoft bought it. Initially it didn’t give a good business to Microsoft too but then brand was recognized by the people and Nokia was lifted by Microsoft. Nokia Lumia series was introduced and the brand just surpassed all its boundaries.
When the decision of renaming the brand was taken, the major question was how it would affect the Microsoft’s market. If you manage to notice that if we talk about Windows Phone most of the people call it Lumia, very less people say Nokia Lumia. So this was it renaming Nokia to Microsoft was made final. And one Nokia makes way for Microsoft Mobiles the Lumia branding will remain unaffected.
With green light on in United States and Europe, Microsoft will soon try to rebrand the smartphone series as soon as possible. But China where Microsoft’s smartphone are being manufactured still have some paper work to do. So this can take a little bit time but Microsoft is sure that at the start of 2015 there smartphone will be carrying their name.
Suppliers are being notified that Microsoft will be adjusting their product name and with no delay Microsoft will be providing them with new smartphones and we are hoping that the rest of the stock will be replaced by Microsoft.
Moreover, Satya Nadella CEO Microsoft told that they have now got advantage like Apple to build software and hardware all under one roof and control everything. This could boost up company and the software developers.