We have seen a lot of acquisitions in recent time. Well this might not be a confirmed deal yet but we also heard that Twitter is rumored to acquire SoundCloud. What is point of all the acquisitions? Well I guess the law of demand and attraction says it all. People want everything under just one button. But is this possible? Maybe or maybe not. But I am not here to discuss about the possibilities. I am here to talk about the latest rumor of Google’s YouTube acquiring Twitch.
YouTube is reportedly going to acquire popular video game streaming service, Twitch. The acquisition is supposedly of more than $1 billion. The purpose of Twitch is that it allows gamers across platforms such as Xbox and Playstation, to share and watch live gameplay footage. Twitch claims to have more than 45 billion visitors a month. Well that shows the power of gaming spirit and its obsession.
According to sources, the deal is an all-cash offer, and is expected to be announced imminently. If the acquisition is completed and the deal is closed between the two, the acquisition would be the most significant in the history of YouTube. And those of you who do not know, YouTube was also acquired by Google in 2006 for a total of $1.65 billion. The awaiting acquisition comes after longtime Google ad executive Susan Wojcicki was named CEO of YouTube earlier this year.
Now there are some dependencies as well. How well would the deal shake out There could be possibilities that the price of Twitch could be almost two-thirds of what Google paid for YouTube itself. This would not only expand YouTube’s video reach but also the benefits to Google would be out large.
If you already use Twitch, please share your views on how is Twitch already and how it could be effected by the acquisition.