{"id":61944,"date":"2019-09-19T11:58:49","date_gmt":"2019-09-19T06:58:49","guid":{"rendered":"https:\/\/www.thenerdmag.com\/?p=61944"},"modified":"2019-12-27T06:46:47","modified_gmt":"2019-12-27T01:46:47","slug":"appyversary-sale-celebrating-one-year-of-the-new-daraz-app","status":"publish","type":"post","link":"https:\/\/thenerdmag.com\/appyversary-sale-celebrating-one-year-of-the-new-daraz-app\/","title":{"rendered":"Appyversary Sale: Celebrating one year of the new Daraz App"},"content":{"rendered":"

Daraz, the leading online marketplace in South Asia, is celebrating one year of the new Daraz app with the Appyversary Sale. Live from September 16th<\/sup> to 23rd<\/sup>, the sale celebrates the extensive ground Daraz has covered in the space of one year.<\/p>\n

\u201cOver the past year, Daraz has worked tirelessly to enhance the customer experience. The launch of the new app was a turning point for us. Since then we have transformed the e-commerce landscape in significant ways and will continue on this path, actively driving further change,\u201d Ehsan Saya, Managing Director, Daraz Pakistan.\u00a0<\/em><\/p>\n

\"Appyversary

Growing assortment & Shoppertainment<\/strong><\/p>\n

In the past year, the assortment on the Daraz app has grown from 1 million products to 7 million products. Spread out across more than 100 categories, Daraz\u2019s catalogue offers everything from electronics, clothing, FMCGs and even cars. The platform sold its first car in March 2019 and five months later, during the Hari Bari Eid Sale, Daraz\u2019s catalogue came to include cattle, as well.<\/p>\n

More than 2 million products in the catalogue are sourced from international vendors and parked under Global Collections.<\/p>\n

Over the past year, with innovation such as in-app gamification and features such as Shake Shake DarazMall, has grown to become the first shoppertainment platform in the country. The number of official brand stores on DarazMall has more than tripled since the launch of the new Daraz app \u2013 growing from 120 to 400.<\/p>\n

Financial Inclusion<\/strong><\/p>\n

Daraz has worked actively towards financial inclusion over the past year, collaborating with leading banks to encourage users to move towards digital payments. With the launch of the Daraz Wallet, the platform witnessed an increase in digital payments from 10% last year to 30% this year. More recently, Easy Monthly Installments were introduced to make shopping on the app more affordable for customers.<\/p>\n

Logistics infrastructure<\/strong><\/p>\n

Daraz has invested considerably in infrastructure development. Forty-seven Daraz shops have been set-up in 19 cities across the country and serve as important touchpoints within the platform\u2019s growing logistics network, at the core of which stand four warehouses, located in Karachi, Lahore, and Islamabad.<\/p>\n

With the development of Daraz Express (DEX), Pakistan\u2019s first logistics company specifically designed for e-commerce operations, Daraz has been able to reduce delivery time by 1-2 days, resulting in a swifter order fulfillment process.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daraz, the leading online marketplace in South Asia, is celebrating one year of the new Daraz app with the Appyversary Sale. Live from September 16th to 23rd, the sale celebrates the extensive ground Daraz has covered in the space of one year. \u201cOver the past year, Daraz has worked tirelessly to enhance the customer experience. The launch of the new app was a turning point for us. Since then we have transformed the e-commerce landscape in significant ways and will […]<\/p>\n","protected":false},"author":1,"featured_media":61946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8164],"tags":[8327,847],"yoast_head":"\nAppyversary Sale: Celebrating one year of the new Daraz App<\/title>\n<meta name=\"description\" content=\"Daraz is offering exciting new discounts on multiple brands in 1 year anniversary celebration of its App. Appyversary Sale is now live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thenerdmag.com\/appyversary-sale-celebrating-one-year-of-the-new-daraz-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Appyversary Sale: Celebrating one year of the 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