{"id":17884,"date":"2015-09-09T01:00:15","date_gmt":"2015-09-08T20:00:15","guid":{"rendered":"https:\/\/www.thenerdmag.com\/?p=17884"},"modified":"2015-09-09T01:00:15","modified_gmt":"2015-09-08T20:00:15","slug":"disney-executives-apparently-think-avengers-2-was-a-failure","status":"publish","type":"post","link":"https:\/\/thenerdmag.com\/disney-executives-apparently-think-avengers-2-was-a-failure\/","title":{"rendered":"Disney Executives Apparently Think Avengers 2 Was A Failure"},"content":{"rendered":"
When Marvel released Avengers: Age of Ultron<\/em> earlier this year, it went on to make $1.4 billion dollars at the worldwide box office, and currently sits at number six on the list of the highest earning films of all time. By just about any standard you use to measure such things, that can only be viewed as a success, right? However, at least some executives at Disney \u2013 Marvel\u2019s parent company \u2013 think the film is a failure.<\/p>\n According to Bleeding Cool\u2019s sources, even though Age of Ultron<\/em> made a butt-load of money, and got solid reviews, it didn\u2019t make enough<\/em> money and it didn\u2019t earn enough <\/em>praise. Especially when compared to the 2012 original, which made $1.5 billion and has a 92% RT rating. Perhaps when your standards are that high, your definition of what is and isn\u2019t a failure starts to change.<\/p>\n The apparent failure<\/em> also had some unexpected consequences. Over the last few days, there has been a great deal of talk about the shake up in the executive ranks at Marvel, specifically the rift between Marvel CEO Isaac Perlmutter and Marvel Studios President Kevin Feige, and the dissolution of the so-called Creative Committee.<\/p>\n A number of negative stories have come out about Perlmutter, over the years \u2013 he\u2019s apparently the reason why there haven\u2019t been any Black Widow toys, because with a background in toys, he reportedly said no one will buy female action figures \u2013 as well as the Creative Committee. They were notoriously slow when it came to getting notes back to filmmakers, and one of the reasons why Edgar Wright walked away from Ant-Man.<\/p>\n After looking around and searching for this mess, various sources have acclaimed that these tensions have been building for some time, and when Avengers: Age of Ultro <\/em>\u201cunderperformed\u201d. Feige was able to leverage this with the House of Mouse to move the film side away from Permutter and the Committee. They reportedly still have stronger ties to the TV side of things, so they aren\u2019t completely out of the picture, but this is s titanic shift.<\/p>\n A number of outlets seem to believe that this move, giving Kevin Feige more creative control, will be a good thing as the Marvel Cinematic Universe moves into Phase 3\u2014though don\u2019t expect to see any changes too soon, as the next chapters, Captain America: Civil War and Doctor Strange, are already deep into production and pre-production, respectively.<\/p>\n We\u2019ll have to wait and see how that pans out, but even with all of this, it\u2019s hard to imagine a scenario where anyone calls Avengers: Age of Ultron<\/em> a failure, regardless of the context.<\/p>\n","protected":false},"excerpt":{"rendered":" When Marvel released Avengers: Age of Ultron earlier this year, it went on to make $1.4 billion dollars at the worldwide box office, and currently sits at number six on the list of the highest earning films of all time. By just about any standard you use to measure such things, that can only be viewed as a success, right? However, at least some executives at Disney \u2013 Marvel\u2019s parent company \u2013 think the film is a failure. According to […]<\/p>\n","protected":false},"author":27,"featured_media":17887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743],"tags":[775,774,598,773,1076,1373],"yoast_head":"\n